Marketing automation platform: compare & choose

What is Marketing automation platform?

Repeat purchases and customer loyalty often make the difference in retail, but manual emailing doesn't scale. A marketing automation platform automatically sends the right message based on behaviour, from welcome flow to abandoned cart, so you get more from existing customers.

Unlike loose newsletters, marketing automation works with segmentation, automated flows and personalisation, fed by your webshop and customer data.

Key features of a marketing automation platform

Automated email and campaign flows
Segmentation on behaviour and purchase history
Abandoned cart and repeat purchase
Personalisation and A/B testing
Link with webshop and customer data

In e-commerce, an existing customer is cheaper than a new one. Good software automates relevant communication, so revenue from repeat purchases grows without extra manual work. When comparing, what matters is flows, personalisation and the link with your webshop data.

What to look for when choosing a marketing automation platform

whether the platform links with your webshop and customer data
references from comparable webshops or retailers
flows, segmentation and personalisation
usability for your marketing team
implementation time, training and vendor support

Switching software touches your sales and your stock at once. Selecting sharply up front on the channels, integrations and usability that matter to you prevents a costly misstep.

How WeMatch.Tech helps you choose

WeMatch.Tech helps webshops and retailers choose fitting software. Tell us about your customer communication, your campaigns and your integrations; we compare the market and compile a tailored shortlist within 48 hours, free of charge and based on your selection criteria.

Free & no obligation

How many employees does your organisation have?

So we can tailor the advice to your size.

What is the main reason to look at software now?

So we can look specifically for what solves it for you.

When do you want a solution in place?

So we know how urgent it is.

Where may we send your personal advice?

You receive a tailored Marketing automation platform shortlist.

Email address

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How can we reach you?

A short call makes the advice sharper.

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Within 48 hours you receive personal advice on the best Marketing automation platform for your situation.

How it works

Three steps to the right choice

Tell us your situation

In a short intake call we map your organisation, processes, systems and budget. No jargon, no standard questionnaire.

We compare the market

Our specialists put the best-fitting packages side by side on what really matters: functionality, integrations, scalability and price.

You choose with confidence

Within 48 hours you receive a clear shortlist of options that fit. Free and no obligation, you stay in control.

Frequently asked questions about marketing automation platform

The price of marketing automation platform depends on your company size, required features and number of users. WeMatch.Tech maps suitable options with indicative pricing for you, free of charge.

That depends on the size of your organisation, your way of working and your budget. Based on your selection criteria we compile a tailored shortlist within 48 hours.

After a short introduction you receive a shortlist within 48 hours. We then schedule demos with the best-fitting vendors so you can decide quickly and confidently.

It varies by package and organisation: a light cloud package is often live within a few weeks, while a full implementation can take several months. We include implementation time per vendor in your shortlist, so you know what to expect upfront.

Good integration prevents double entry. Check whether the package connects to the systems you already use, or offers an open API. Share your current software with us; we filter on it in the shortlist.